103.8FM · Belfast RAMS · July 2026 PSA 700,000 adults 15+
67,060
people across Belfast heard Juice last month.
That's 9.58% of the city in a four-week period — on 103.8FM, online, on smart speakers and in the car. Real listening data, not a survey panel.
4-week estimated cumulative reach, total broadcast, July 2026. Source: RAMS / Local Radio Support Ltd.
July 2026
By the numbers
Others chase popular, or trade on nostalgia — and quietly grow older with their listeners. We're going the other way. A forward-looking playlist of dance, pop and R&B, weighted towards anything with a beat, keeps the audience young and active: the people who actually go out, and the ones hardest to reach on radio anywhere else.
That's the part worth paying for. Juice isn't the safe default humming away in the background of a waiting room; people seek it out because they care what's playing. Your ad reaches someone who chose to be there — and if your customers are the ones filling bars, gigs, gyms and salons at the weekend, they're already listening.
Either way, here are the facts rather than a dressed-up version of them. Every figure states the period it covers, so you can compare us honestly against anything else on your media plan, and all of them are total broadcast — FM and online combined, which is what you're buying.
Stand out from the social media noise
Reach
Nearly 1 in 10
adults across Greater Belfast heard Juice last month.
Our population service area is 700,000 adults aged 15+. We don't sell you reach in Derry/Londonderry or Dublin that you can't use — 9.58% of that patch heard us over a four-week period in July 2026.
For a venue, a trade or a single-site retailer, that concentration is worth more than a bigger number spread thinly across a country.
Where your money goes
Local supporting local.
Juice is 100% independently owned — not part of a massive media conglomerate. As a not-for-profit, every penny gets reinvested into the station rather than paid out as dividends to shareholders.
Reinvested here
Every penny spent gets reinvested into the station — from paying music licensing fees to helping foster the next generation of on-air talent.
100% local output
All our programming and presenters are based right here in Northern Ireland.
The most inclusive outlet in NI
We're proud to be the most diverse and inclusive broadcast outlet in Northern Ireland. Advertising with us says something a rate card can't.
Any size welcome
We offer a commercially sound service to organisations of every size, from international corporations to the shop on the corner.
Get on air
Start this month for £99.
Two ways in. Take the starter package online in about a minute, or talk to us if you want a sponsorship, a competition or something built around an event.
Self-serve
Club Juice
- Professionally produced 30-second commercial
- Rotating placement across the schedule
- Named account manager from day one
- Monthly figures for your campaign
- Rolling monthly — cancel any time
You'll be booked in straight away. We'll take your brief and clear the script against the UK broadcast advertising code before your first spot airs.
Bespoke
Everything else
- Show and daypart sponsorship
- On-air competitions and prize promotions
- Website, app and pre-roll placements
- Event and outside broadcast tie-ins
- Multi-month campaigns with volume rates
Tell us the budget and the window. We'll come back with a plan and a quote.
Common questions
Advertising on Juice, answered
Not sold on radio itself? Here is the case for the medium, with sources.
How much does radio advertising cost in Belfast?
On Juice, packages start at £99 per month plus VAT. That's the Club Juice starter package: a professionally produced 30-second commercial and rotating placement across the schedule, on a rolling monthly basis you can cancel any time. Sponsorship, competitions and multi-month campaigns are quoted individually.
How many people will hear my advert?
67,060 people across Greater Belfast heard Juice over a four-week period in July 2026 — 9.58% of a population service area of 700,000 adults aged 15 and over. Weekly reach was 22,697. Those are total broadcast figures, covering FM and online together.
Do you make the advert for me?
Yes. Scripting, voicing and production are included — you don't need an agency or your own audio. We'll take a brief and clear the script against the UK broadcast advertising code before your first spot airs.
What area does Juice cover?
Greater Belfast on 103.8FM, plus online listening worldwide. We're deliberately local: you're not paying for reach in Derry/Londonderry or Dublin that your business can't use.
Who listens to Juice?
A dance, pop and R&B audience — people who put the radio on heading out rather than winding down. It suits bars, venues, gigs, gyms, salons and anyone selling to people who make plans at the weekend.
Is Juice part of a national radio group?
No. Juice is 100% independently owned and run from Belfast, and operates as a not-for-profit — every penny is reinvested into the station rather than paid out as dividends. Your budget stays here.
Source and methodology
- Period
- July 2026
- Source
- RAMS — Local Radio Support Ltd.
- Population service area
- 700,000 adults 15+
- Basis
- IP-level listening data, not panel survey
- Total broadcast
- Online plus FM transmitter listening
- Report issued
- 7 August 2026
Juice Radio is not a RAJAR-subscribing station. RAMS figures are derived from actual IP-based listening rather than a sampled panel, and total broadcast figures apply accepted industry platform factors to account for FM listening. All figures are provided in good faith and relate solely to the period stated above; because listener behaviour varies, absolute accuracy cannot be guaranteed. E&OE.